Redevelopment Amsterdam ij- shore
From machine factory and shipyards to creative magnet.
Eigen Haard in collaboration with KondorWessels bought the former "Stork factory" area in Amsterdam. The site is 35,000 m². The unique location on the IJ bay is the ideal location for redevelopment. Mixing living and working areas is a key to success.
The campaign is based on the location as a reference point for navigation.
Mattmo created a name related to its unique location on the sunny side of the IJ and honouring the areas industrial past.
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