The visual identity is designed to clearly communicate with the workforce and make leadership clear and transparent, enabling staff to get a new outlook on how core values can be expressed. The applied colors reflect the variety of Heineken in the Netherlands by referring to the group's entire range of beer and soft drink brands. The visual identity is expressed through various communication tools. The new corporate magazine, the annual social report and the magazine for former employees. The redesign will be applied to Heineken's intranet and the decentralized newsletters as well. At the Dutch Grand Prix is Heineken NL magazine chosen to be the best Dutch company magazine.