Giel Cider
Visual Identity
Giel Cider asked Mattmo to position its product of Dutch hard cider on the market, by creating a visual identity and positioning for their brand.
Mattmo is an avid supporter of sustainable small-scale food producers.
Andreas Giel personally makes his Dutch apple cider. Mattmo created the visual identity and focused on a style that hints to medieval times, where cider was a popular drink. Bringing a traditional and storied food production practice a very strong image.
Mattmo focuses on that what makes Giel Cider unique: the Dutch factor.
By studying the DNA of the company, Mattmo decided to focus on the traditions and care that is put into each batch of cider made. Show casing what one mans love and passion can accomplish in the business market.
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