Accell Group

    Annual report

    The challenge

    The Accell Group has a portfolio of strong national and international bicycle brands including: Batavus, Raleigh, Koga and Sparta.

    Their wish was to simplify the production process of their annual report, publishing to both print and web, with an attractive modern layout. Also, the report had to have its own distinctive tone of voice. Following their survey of the market, Accell Group chose Mattmo starting in 2015 because of our strategic consultancy in the field of annual reports and our advanced Reporting Tool (ART). In 2016, Mattmo also provided overall project management for the annual report.

    The solution

    The 2015 report was made in close cooperation with their existing financial communication company and designers, using Mattmo's publishing tool ART(Advances Reporting Tool).

    Mattmo advised Accell Group in the renewal of the report, making a web design together with their PDF. Mattmo collaborated in the text and production of the annual report.

    The result

    Working in a small team, it was easier with ART to publish the online annual report as in PDF in Dutch and English.

    Working with Mattmo, Accell will continue to use ART in the coming seasons.


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