Introduction

    Raaks

    Area branding in Haarlem

    A city in a city

    Two hundred houses, shops, restaurants, a casino, a multiplex cinema and 1,200 underground parking spaces for residents and visitors .

    The combination of living, shopping and entertainment is a welcome addition to the city of Haarlem. Mattmo created the identity, branding and visual communication for the area. The new street pattern with a central square is in line with the structure of the city. The church in the center has been restored and another has been repurposed into the Jopenkerk a food and beer destination.

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