KJ Square The Hague

    Real estate branding

    Koningin Juliana square

    A gateway and destination together: a symbol that confirms the identity of The Hague and underscores the allure of the city.

    How do you create a new place in The Hague, where people like to go, want to live , want to relax? Where Hagenaars and Hagenezen, tourists and commuters, cyclists and pedestrians make use of the same space? How can a busy metropolitan hub as The Hague Central Station provide a pleasant environment for both the different visitors and residents? Commissioned and in cooperation with MASC we developed the area branding and its visual identity. Developer: Provast, architect: MVRDV, landscape architect: Lola.


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