Introduction

    Groot Waterloo District

    Area branding

    Six cultural organisations around the Waterloo square in Amsterdam worked together to create a cultural historic and tourist core in the centre of Amsterdam.

    The initiators are the Hermitage Museum Amsterdam, the Jewish Historical Museum, Het Muziektheater Amsterdam, the Hortus Botanicus, Gassan Diamonds and the Museum The Rembrandt House. 

    Discover Amsterdam's hidden gem

    Mattmo was asked to create the identity and to help develop a strategy for the promotion of this area. The concept we created reflects our vision about City Branding where authentiCITY and multipliCITY are key.

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